Real-Time Mobile Analytics, Engagement & Advertising

The platform monitors in real-time customer events and behavioural pattern.

When the right conditions are met the platform pushes the best match or even a personalized offer to the customer. This guarantees high success rates for your marketing initiatives.

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Our approach is to ask marketing departments to focus on what they do best, understand the local market, designing new products, offers, and incentives structures and just let the RLM be the smart customer agent. We can manage right offer, the right time detection and conduct interactive communication with the customer performing tracking and automatic fulfilment.

It is a paradigm shift that SSM is successfully promoting since 2007 with its first productive lunch to a tier 1 operator in Europe. Now it became a standard, adopted by all the vendors in the industry. We are proud to have the highest expertise and be as the pioneers of this innovative customer engagement technique.

Objectives of the contextual based marketing are simple (should be an image with various people, representing customers).

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Building Blocks for Real-Time Mobile Analytics, Engagement & Advertising:

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Big Data Streams Tracking Tens of heterogeneous data sources processed in real-time. Thousands of events and horizontal scalability.

RLM technology has the ability to correlate multiple data streams into actionable triggers and extract relevant customer information.

Real-time Ready Profile Tens of thousands of events per second are processed the up-to date profile customer profile and behaviour is maintain for performing real-time decision.
Mix and Match Besed on the marketing configuration the best offer, promotion or stimulating tactic is chosen presented to the customer.
Communication at the Right Time through the Right Channel The customer it’s engaged with the relevant marketing message at the right time and the right channel.

The communication is interactive allowing capturing answers from the customer. ask the dust The answers can represent a simple reply to the message or a change in the customer behaviour.

The system is managing follow ups and reminders always keeping the customer engaged.

Activation and Orchestration For a successful implementation of the marketing tactics it is important to perform instant activation and complex provisioning in external systems.

Flexibility in regards to the content, tailored to the marketing mechanics and customer expectations.

RLM technology has the ability to correlate multiple data streams into actionable triggers and extract relevant customer information. Real-time Ready ProfileTens of thousands of events per second are processed the up-to date profile customer profile and behaviour is maintain for performing real-time decision.Mix and Match Based on the marketing configuration the best offer, promotion or stimulating tactic is chosen presented to the customer.Communication at the Right Time through the Right ChannelThe customer it’s engaged with the relevant marketing message at the right time and the right channel.

The communication is interactive allowing capturing answers from the customer. ask the dust The answers can represent a simple reply to the message or a change in the customer behaviour.

The system is managing follow ups and reminders always keeping the customer engaged.Activation and Orchestration For a successful implementation of the marketing tactics it is important to perform instant activation and complex provisioning in external systems.

Flexibility in regards to the content, tailored to the marketing mechanics and customer expectations.

RLM technology has the ability to correlate multiple data streams into actionable triggers and extract relevant customer information.

Real-time Ready Profile Tens of thousands of events per second are processed the up-to date profile customer profile and behaviour is maintain for performing real-time decision.Mix and Match Based on the marketing configuration the best offer, promotion or stimulating tactic is chosen presented to the customer.Communication at the Right Time through the Right Channel. The customer it’s engaged with the relevant marketing message at the right time and the right channel.

The communication is interactive allowing capturing answers from the customer. ask the dust The answers can represent a simple reply to the message or a change in the customer behaviour.

The system is managing follow ups and reminders always keeping the customer engaged.

Activation and Orchestration For a successful implementation of the marketing tactics it is important to perform instant activation and complex provisioning in external systems.

Flexibility in regards to the content, tailored to the marketing mechanics and customer expectations.

Real-time Lifecycle Marketing Platform

Sixth Sense Media’s advanced trigger-based mobile marketing platform enables businesses to deliver a wide spectrum of real-time, event-triggered marketing to subscribers in any market. Communication service providers use Sixth Sense Media services for increasing basic voice and data services, for mobile entertainment adoption and upsell, and for advertising revenues in conjunction with partners and affiliates.

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The Real Time Lifecycle Marketing Manager is built on a sophisticated and highly performant Rules-based framework that supports rapid innovation. The platform is delivered with marketing tactics grouped in marketing packages. A marketing tactic contains complex event tracking, contextual targeting, campaign execution, communication scenarios and fulfilment rules. Nevertheless the complexity is hidden and marketer can easily deploy tens of new campaigns per day.

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Using Sixth Sense Media’s unique modular Marketing Packages approach, service providers can launch their first promotions in just a few weeks. This includes the integration of the platform into the carrier’s environment as well as configuring the promotions to maximize uptake and optimize its revenue impact. Packages address specific business areas, and come with a rich set of monitoring and reporting views to offer detailed real-time insight into campaigns and promotions.